First of all, it is necessary to decide on the registration of a legal entity – seller of goods or services. The country of registration depends on many factors, for the most part:

1. The market in which sales are planned;
2. Actual location of the warehouse and main suppliers;
3. Tax residency of the founders.

Based on the above factors, it will be possible to make a decision on incorporation in a particular country, as well as on its form of ownership.

The countries where the main customers are located are very important in online sales, as this will determine the cost of delivery, possible payment methods, as well as the applicable VAT rate.

It will also be necessary to legally formalize the site and relations with customers, namely:

1. Place all the necessary legal information about the seller on the website;
2. Regulate transactions with customers by preparing a public offer and a delivery and return policy;
3. Prepare a privacy policy and cookie policy to comply with the requirements of the legislation on personal data protection;
4. Check the web-site for compliance with applicable eCommerce regulations (EU eCommerce Directive and others);
5. Check the web-site and advertising materials for compliance with advertising laws.
6. Connect international or local payment methods to the site to accept payments from customers.